Professional Services & Sales
AI-Enhanced CRM & Lead Management for Kemsoft Masters Ltd
Created a highly customized Customer Relationship Management (CRM) system with integrated lead scoring and automated sales funnel tracking to boost client acquisition and retention.
The Challenge
Understanding the Problem
Kemsoft Masters Ltd relied on generic spreadsheets and fragmented communication tools to manage their client pipeline. Leads often fell through the cracks due to a lack of structured follow-up, and there was no way to objectively score lead quality, forcing sales teams to prioritize poor prospects and wasting valuable time.
The Solution
Engineering Innovation
We developed a bespoke **CRM system** tailored to their complex sales cycle. Features include automated lead capture from web forms, a customizable pipeline visualization dashboard, and an integrated **AI lead scoring module** that ranks prospects based on their engagement and demographic data, ensuring sales efforts are highly targeted.
The Impact
Measurable Results
30% increase in qualified lead conversions
Automated lead scoring with 90% accuracy
4 hours saved per salesperson per week
Clear visibility into full client lifecycle